In the article
"140 Characters of Risk: CEOs on Twitter," Wall Street Journal writers Leslie Kwoh and Melissa Korn explore the risks associated with CEOs who use
Twitter as a means of public relations. In today's social media landscape, chief executives are under pressure to embrace transparency and accountability with the public by appearing accessible and "authentic."
Read more to discover the risks and benefits of social media within the business world. What are your thoughts?
Very interesting article! I agree completely with the risks involve in 'quick updates'. There was a very large debate in Singapore during last year's national day parade. A female political leader was photographed using her phone during the playing of the national anthem. Everyone else had their fist across their chest, respectfully watching the raising of the Singapore flag. She claimed that she was so overwhelmed with emotion, she needed to share it with the Singapore people via social media. She said, "I was so caught up in the wonderful NDP 2011 and felt so proud of being a Singaporean, that i wanted to capture that moment of pride, at the very tail end of the anthem, to share on FB with my residents. If in my enthusiasm i offended anyone, please accept my apologies. NDP is a time to unite not divide. Majulah Singapura!" This is another case to add to this article about risks involved with CEOs and social media.
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